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Receive a golden ticket and win!

MIS Fan Appreciation Program presented by LifeLock giving away upgrades in ticket mailings

BROOKLYN, Mich. (April 13, 2010) — Like Charlie Bucket in Roald Dahl’s “Charlie and the Chocolate Factory,” finding a golden ticket could lead to an experience of a lifetime for Michigan International Speedway race fans this summer.

That’s exactly what MIS and its Fan Appreciation Program presented by LifeLock want to accomplish when tickets and camping are mailed to fans beginning in April. That’s when more than 650 randomly selected fans will receive a “golden ticket” in their mailing and win one of many great experiences that will be given away through the Fan Appreciation Program presented by LifeLock.

Experiences will include garage passes, access to pre-race ceremonies and driver introductions, pace car rides, VIP access at MIS concerts and more for both the Heluva Good! Sour Cream Dips 400 weekend, June 11-13, and Show Me the CARFAX Race Weekend, Aug. 13-15.

“We pride ourselves on giving our fans the best possible experiences when they are here through the Fan Appreciation Program presented by LifeLock,” MIS President Roger Curtis said. “This golden ticket program is exciting because we will randomly draw names and send upgrades to them in their ticket mailings. We are giving away some really great experiences for both the June and August race weekends so be on the lookout. You could be selected!”

All upgrades will be for the account holder and a guest. If fans receive a golden ticket, depending on the experience awarded, they must redeem it at the MIS credential office, located off the US-12 entrance to the track, or at the Mobile Ticket Office (MTO) in the New Holland Fan Plaza. Instructions on where to redeem will be provided on the back of the golden ticket.

Curtis and his staff are committed to providing its fans with memorable experiences while they visit MIS each summer and the Fan Appreciation Program presented by LifeLock is an extension of that commitment. Fan feedback has also played an important role in many of the $55 million worth of facility improvements that the speedway has invested over the last few years as well as the creation of the Fan Advisory Board (FAB) and Fan Advisory Network (FAN), which weighs in on many MIS initiatives.

The Fan Appreciation Program presented by LifeLock started last summer with much fanfare. The program gave away experiential prizes during the June and August race weekends last season including waving the green flag during qualifying laps and giving the command to start engines as the grand marshal for the NASCAR Camping World Truck Series race.

“It’s important for us to show our fans how much we appreciate them for choosing Michigan International Speedway during both good and bad economic times,” Curtis said. “You can’t buy loyalty — you earn it. So we’re continuing to show fans how much their loyalty means to us by providing opportunities that are unique experiences that will create lasting memories of their time at MIS.”

Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It’s the love of racing and the thrill of a great time for race fans and drivers alike.

MIS tickets are on sale now. NASCAR Sprint Cup Series tickets for the Heluva Good! Sour Cream Dips 400 on June 13 and CARFAX 400 on August 15 are as low as $25. Visit MISpeedway.com or call the MIS ticket hotline at 800-354-1010 today to take advantage of great pricing for 2010 events at MIS.

You can also visit us on Facebook at www.facebook.com/MISpeedway or Tweet with us @MISpeedway.

Michigan International Speedway - 2010 Schedule

Friday, June 11 ARCA Racing Series presented by RE/MAX and Menards Racing for Wildlife 200

Saturday, June 12 NASCAR Camping World Truck Series VFW 200

Sunday, June 13 NASCAR Sprint Cup Series Heluva Good! Sour Cream Dips 400

June 26-27 Great Lakes Wine Fest

Friday, Aug. 13 Gatorade Pole Day

Saturday, Aug. 14 NASCAR Nationwide Series CARFAX 250

Sunday, Aug. 15 NASCAR Sprint Cup Series CARFAX 400

MIS LIVE! Returns This Summer

MIS Live! returns this summer to rev up race fans

Popular web-based teleconferences feature MIS President Roger Curtis discussing topics with fans

BROOKLYN, Mich. (April 8, 2010) — The ever-popular MIS Live! is back to get race fans ready for summertime NASCAR events at Michigan International Speedway.

The web-based teleconference hosted by MIS President Roger Curtis and his staff members is about the fans — and for the fans! Curtis will discuss a variety of topics including track promotions, traffic, camping, tailgating, ticket pricing —you name it! He might even throw out a surprise or two throughout the teleconferences.

The chats are scheduled for 7 p.m. Wednesdays starting April 14. Subsequent sessions are April 28; May 12; June 2 and June 9. Curtis said he’d add more if requested and necessary.

Curtis sees the web chats as a great opportunity for fans to interact with MIS, strengthening the speedway’s commitment to openness and transparency with guests.

“These web teleconferences are always a good way to interact with our fans and discuss topics that are important to them,” Curtis said. “We want to openly communicate what is happening here at the track and let fans know they can take advantage of great pricing that is currently on sale to the public. It’s also another fun and interactive way to engage our fans and listen to what they have to say.”

Guests can click www.ustream.tv/channel/MIS-Live for the MIS Live! channel on Ustream to participate.

Ustream is a free service. Anyone can log on and watch the teleconference, however, you need a free Ustream account and password to participate.

The streaming audio and chat sessions will also be fed through MIS’ Web site, www.twitter.com @MISpeedway. Twitter fans can use the hash tag #mislive to receive updates.www.MISpeedway.com, and on Twitter at

Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is a Great Escape, a venerable NASCAR national park where race fans and sports fans can get away and enjoy the very best in racing and camaraderie. It’s the fun of NASCAR and the thrill of a great time for guests and drivers alike.

Michigan International Speedway’s 2010 Event Schedule

Friday, June 11           ARCA Racing Series presented by RE/MAX and Menards Racing for Wildlife 200
Saturday, June 12      NASCAR Camping World Truck Series VFW 200
Sunday, June 13         NASCAR Sprint Cup Series Heluva Good! Sour Cream Dips 400

June 26-27 Great Lakes Wine Fest

Friday, Aug. 13           Gatorade Pole Day
Saturday, Aug. 14       NASCAR Nationwide Series CARFAX 250
Sunday, Aug. 15         NASCAR Sprint Cup Series CARFAX 400

Great Lakes Wine Festival

BROOKLYN, Mich. (March 24, 2010) — Here’s looking at you, Michigan.

Michigan International Speedway, a 1,400-acre historic NASCAR racetrack in Southeastern Michigan’s Lenawee and Jackson Counties, will host the inaugural Great Lakes Wine Fest, June 26-27.

This first-ever event of its kind in the state is a partnership between MIS and the Michigan Wine Foundation. The event will feature the tastes and toasts of Michigan wineries, breweries and eateries in a unique setting — a NASCAR racetrack.

“We are really excited to add another great event to our season,” MIS President Roger Curtis said. “We’re known primarily for being a NASCAR racetrack, but our natural beauty and resemblance to a national park and the ‘great escape’ feel our guests have when they’re here make hosting a wine festival a natural extension for us. Once again, we’re proud to be the host venue for a collection of businesses that make the Great Lakes State truly awesome and we look forward to growing this event into one of the largest in the region.”

Award-winning wineries from across the state of Michigan will be on hand showcasing more than 100 varieties of wine including, Riesling, Chardonnay, Merlot, Cabernet and others.

“I am excitedly anticipating the MIS wine fest,” said Liz Berger, president of the Michigan Wine Foundation and Operations Manager at Chateau Chantal Winery in Traverse City, Mich. “This will be a great venue in which to offer the public a taste of all the great wineries and breweries in Michigan. People will be able to meet the wine makers and brewers, learn about our Michigan grown and crafted beverages, and mostly have a great time. Michigan has been lacking a festival that represents the entire state, but this centrally located, top- notch facility will be able to offer an unmatchable summer festival. No one will want to miss this inaugural event!”

Guests may sample wines, beer and food from Michigan vendors, and buy favorite wines by the bottle or case. The festival’s on-site retail store will have select wines available for purchase at the event.

In addition to wine and beer sampling, seminars covering wine, food and other topics of interest will be held throughout the venue. Live entertainment throughout the weekend will also be featured.

Advance one-day tickets are $25; two-day tickets are $45. Each ticket includes $10 worth of tasting tickets per day. Designated driver tickets are $15. This event is for guests 21 and older.

Camping is also available for $40 in the track’s MISCamping.com Infield, or $100 in the MISCamping.com Turn 2 Retreat. Turn 2 camping includes water and electric hookups. Need an RV? A turn-key camping option is available for the wine and brew fest at www.MIScamping.com.

Tickets and details are available at www.GreatLakesWineFest.com or by calling 800-354-1010. Also, please visit our Twitter feed @GLWineFest for information about the wine festival.

MIS’ Value Pricing is now available to the public until April 4. NASCAR Sprint Cup Series tickets for the Heluva Good! Sour Cream Dips 400 on June 13 and CARFAX 400 on August 15 are as low as $25. Visit MISpeedway.com or call the MIS ticket hotline at 800-354-1010 today to take advantage of great pricing for 2010 events at MIS.

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