DOVER, Del. – For the fourth straight year, Dover International Speedway’s Spring NASCAR Sprint Cup Series race will create awareness for a very worthy cause. Dover is pleased to announce the May 16, 2010 NASCAR Sprint Cup Series event will be called the “Autism Speaks 400 presented by HERSHEY®’S Milk & Milkshakes.” The unique partnership between Dover, Autism Speaks and HERSHEY’S Milk & Milkshakes will provide a platform for Autism Speaks’ message of public awareness and education about autism to the masses at the track in Dover and to those watching the race nationally on FOX.
“We’re glad that Autism Speaks and HERSHEY’S Milk & Milkshakes see our NASCAR Sprint Cup Series race as a great opportunity to promote autism awareness and their brands,” said Denis McGlynn, president and CEO of Dover Motorsports, Inc. “Working with the staff at Autism Speaks is always a pleasure, and now having HERSHEY’S Milk & Milkshakes on board makes this partnership even stronger. We look forward to helping our partners meet their goals as we look ahead to the May 14-16, 2010 race weekend.”
“Autism Speaks is honored to again work with Dover International Speedway, and now HERSHEY’S Milk & Milkshakes, to raise awareness and funds for our cause,” said Autism Speaks President Mark Roithmayr. “We are truly grateful to the entire team for their tireless efforts on behalf of Autism Speaks, and can’t wait for the green flag at Dover on May 16.”
“HERSHEY’S Milk & Milkshakes is proud to partner with Autism Speaks and Dover International Speedway, and to have the opportunity to help generate awareness for this important cause,” said Chris Ross, spokesperson for HP Hood LLC, a license partner to The Hershey Company. “Our licensing partner, The Hershey Company, has been committed to helping children and children in need for over 100 years. Together we are excited to share with NASCAR fans the authentic and delicious taste of new HERSHEY’S single-serve flavored milk and milkshakes.”
In 2009 The Hershey Company and HP Hood LLC announced a licensing arrangement to market a new line of flavored milk and milkshakes available in a variety of flavors, including HERSHEY’S Lowfat Chocolate Milk, HERSHEY’S Chocolate Milkshake and HERSHEY’S Cookies n’ Cream Milkshake.
Fans at the track will be able to sample HERSHEY’S Milk & Milkshakes in the FanZone throughout the weekend. HERSHEY’S Milk & Milkshakes is available in 12 oz. plastic single-serve bottles at retailers nationwide.
Dover International Speedway will again feature Autism Speaks’ recognizable puzzle piece logo on the track’s retaining walls, special signage and on limited-edition souvenir merchandise. NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series teams will again be encouraged to sport the Autism Speaks logo on their cars and trucks throughout the race weekend.
NASCAR returns to the Monster Mile on May 14-16, 2010. Dover International Speedway continues to offer event ticket insurance for all events, along with an array of ticket options including special three-day ticket packages, all-inclusive hospitality packages, early buy discounts, and a variety of payment plans. To purchase tickets, or for more information, call 800-441-RACE or visit DoverSpeedway.com.